Exercise 9A: Develop a Balanced Scorecard for McDonald’s

Purpose

Balanced scorecards are widely used by companies to “balance” their financial with nonfinancial objectives. Do a Google search using the phrase “McDonald’s balanced scorecard” or “balanced scorecard images” or “balanced scorecard examples” to see examples.

Instructions

• Step 1 Prepare a new and improved balanced scorecard for McDonald’s.
• Step 2 Explain why your recommended balanced scorecard is best for McDonald’s.