Structure: Identify the firm’s structure and analyze the fit of the structure with the firm’s strategy.

1. Culture: Assess the firm’s culture and the fit of the culture with the firm’s strategy.
2. Management Analysis: Analyze the firm’s key operations management and human resource management characteristics in relation to its strategy.
3. Marketing Analysis: Assess the “4 Ps” and the key marketing strategies of the firm in relation to the firm’s strategy.
4. Financial Analysis: Assess the firm’s finances using a DuPont analysis or ratio analysis and assess the firm’s growth potential in relation to its financial structure.
5. R&D Analysis: Assess the firm’s R&D capabilities in light of the firm’s strategy.
6. Information Systems Analysis: Assess the firm’s IS capabilities in relation to its strategy.
7. Analysis of Competitive Advantage: Assess the firm’s competitive advantages using a VRIO analysis.
8. Internal Factor Analysis Summary (IFAS): Summarize the results of the above-listed analyses using the IFAS format.