e7b67221c20745438596f1cfec059175
glass
pen
clip
papers
heaphones

 

Price Strategy

[WLO: 1] [CLOs: 1, 3, 6]

Instructions:

This week, you will have an opportunity to practice identifying price strategies for six different products and services. Fill out the below table and submit it to Waypoint as the journal requirement for this week. 

BUS 330 Principles of Marketing Week 3 Journal

Week 3 Journal

Brand, and Product, or

Service

Name Pricing Strategy from Table 5.3

Pricing Strategy Definition and Use

Your Rationale for the Pricing Strategy Selection

Royal Treatment

Pet grooming and pet spa services for dogs and cats

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Custom-made

Converse Shoes

3 Restaurants’ (of your choice) course dinner menu on Feb 14 of each year.

PearlsAndLavender Hand-made ceramic and brass jewelry offered by a self-employed.

 

 

 

Southwest Airlines The world’s largest low-cost carrier.

Off-season hotel room prices on weekdays.

2