Report Guidelines

* Title Page (title should be specific to the report)

* Executive Summary

* Contents Page

* Introduction

* Brief Background to Case Study Organisation (together with Executive Summary 5%)

* Explanation of Company’s Business Model (20%)

* Identification of Company’s Sustainable Competitive Advantage (15%)

* SWOT (10%)

* Strategic Recommendations Based on Business Model, Competitive Advantage and SWOT 

* Analysis covering Prescriptive and Emergent Strategies(30%)

* Discussion of Implementation Issues in expanding the business, for example, Marketing (20%)

* Conclusion