Value Chain Analysis

Value Chain Analysis


  • Review Chapter 2 in your textbook for areas related to the value chain.
    • Study the Fowler's Farm Case Study (Case Study 2-47). Pay close attention to aspects of its value chain.


Write a 3-4 page value chain analysis on Fowler's Farm using the information found in Case Study 2-47 of your textbook. Your analysis should address the following:

  1. Develop a value chain depicting 6-9 activities that make Fowler's Farm competitive.
  2. Evaluate the competitive advantage each activity confers upon the company.
  3. Justify which activity you believe is the most valuable for company growth.
  4. Justify your choice of the activity that you believe would benefit most from optimization or alteration.
  5. Recommend a change that you would make to your selected activity to optimize it and support your assertion quantitatively.
    • Make sure to include any assumptions or data values that need to be made to support your recommendation.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

  • Perform a value chain analysis to optimize business operations.

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